# identity.md

## Organization Overview
- **Company Name:** Dynamax
- **Mission:** To provide the world's best medicine balls, designed by athletes for athletes, tried, tested, and proven by athletes of all levels, including professional sports teams.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 1985; Made in the USA.
- **Size and Scale:** Serves athletes of all levels, including major professional sports teams such as the NFL, NBA, and MLB.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Bruce Evans, Co-founder (Coach)
    - Jim Cawley, Co-founder (Coach)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to athletic performance and product excellence, with a focus on designing and manufacturing equipment by athletes, for athletes.

## Operations & Structure
- **Business Model and Operational Approach:** Manufactures and sells high-quality medicine balls, emphasizing durability, performance, and endorsement by professional athletes and teams.
- **Location(s) and Geographic Presence:** Operations based in the USA, serving a national market including professional sports organizations.
- **Key Partnerships and Affiliations:** NFL teams, NBA teams, MLB teams.